11:00 A.M. – 9:00 P.M.

2:30 P.M. – 3:30 P.M.
Protecting your Cloud with Mist

High-pressure water mist is an advanced fire protection alternative. For future data centers, data is the “new oil” that keeps businesses running. The already enormous amount of data we produce and consume is growing exponentially every year. Businesses, organizations, and individuals have all become dependent on digital data. This has led to an increased demand for large data centers. A large data center contains dozens of server rows with hundreds of miles/kilometers of power and data cables connecting the servers online and to power sources. The energy density per rack has risen, so inevitably the fire risk is more significant.

Jason Chou (bio)
Product Manager
Kidde Fire Systems/Marioff North America

Jonathan Ingram (bio)
Vertical Market Manager – Mission Critical
Kidde Fire Systems/Marioff North America

4:00 P.M. – 5:00 P.M.
A Discussion on Neutral and Ground Connections and How They Can Affect Mission Critical Power Distribution Systems

An overview of emerging trends in the industry, featuring a deep-dive discussion on the effects of causing a neutral to be ground downstream of a transformer in a power distribution system and how that can cause issues in critical facilities. Attendees will come away with an understanding of when it is safe to work on a panel; the issues around grounded neutral conditions that are often misunderstood; how difficult it can be to identify the location of a grounded neutral condition in a critical facility that requires high availability; and some techniques that can be deployed to identify where the neutral grounded condition has occurred.

Juan Orosco, PE (bio)
Chief Technology Officer
TrendPoint Systems, Inc.

6:00 P.M. – 9:00 P.M.
Welcome Reception


Caterpiller_logo PS_logo_large

Join us for a reception with open bar and buffet dinner accompanied by music. This is an excellent opportunity to dialogue with conference presenters, meet new people, network, welcome first time attendees, renew old acquaintances, and meet the board members.

7:00 A.M. - 8:00 A.M.
Registration & Breakfast

Check in, pick up your name badge, conference materials and enjoy a hot buffet breakfast.

8:00 A.M. - 8:30 A.M.
Welcome and Opening Remarks

Bob Cassiliano, 7x24 Exchange chairman, will open the conference, provide an overview, review meeting logistics and address general housekeeping items.

8:30 A.M. - 9:30 A.M.
The Right Kind of Crazy: A True Story of Teamwork, Leadership and High Stakes Innovation

With a rock star's presence, a storyteller's gift and a PhD in engineering physics, award-winning rocket scientist, Team Leader & Chief Engineer EDL at NASA’s Jet Propulsion Laboratories, Adam Steltzner is recognized as one of NASA’s most brilliant engineers and most unique individuals.

The innovative leader who led the team that developed the revolutionary “sky crane” landing system that successfully placed the Mars rover, Curiosity, on Mars in 2012, Steltzner reveals insight into the fascinating 10-year journey in his highly praised, recently published book, The Right Kind of Crazy: A True Story of Teamwork, Leadership and High Stakes Innovation.

Exciting and inspiring, Steltzner discusses the power of human curiosity, the importance of fostering a culture of collaborative innovation and proves that with the "Right Kind of Crazy," we can significantly expand boundaries and achieve the impossible.

Adam Steltzner (bio)
Team Leader & Chief Engineer EDL, NASA Mars Rover Curiosity & Author

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9:30 A.M. - 10:00 A.M.
Refreshment Break

10:00 A.M. - 11:00 A.M.
Rack Scale Design: The Future of the Data Center

Join us as we plot the future data center, diving into the next era of agile infrastructure with Intel Rack Scale Design. We’ll clarify its capabilities and faster response to business demands for ROI and performance. We’ll also explain its dependencies, and how it advances IAAS, PAAS, and SAAS business models by improving transparency and control of dynamic resource allocation. This session will cover the infrastructure details, automation elements, and finally cover the roadmap’s evolutionary goals of glass box visibility, elastic security, policy profiles, and enhanced operations tool sets.

George Clement (bio)
Senior Solutions Architect

John Leung (bio)
System Manageability Architect

11:00 A.M. - 12:00 P.M.
Story of an Urban Colocation Data Center

This presentation will be a case study of a collocation data center built out of an existing former manufacturing plant in downtown Chicago. The owner and engineer will present the challenges and advantages to building out a data center in an urban environment. The discussion will include how to remain flexible in a changing data center market. Topics to include: site selection, phased deployment, mechanical systems, electrical systems, utility availability, and others.

Sam Brown (bio)
VP of Engineering and Construction
Server Farm Realty, Inc.

William C. Schaumann, III (bio)
Associate Partner
Syska Hennessy Group

12:00 P.M. - 1:30 P.M.
Lunch and Networking

12:00 P.M. - 1:30 P.M.
End User Xchange Forum

Designed to encourage in-depth discussion and debate on the latest challenges in data center planning, design and operation, topics will include: trends in infrastructure design resiliency, energy efficient design and operational practices, capacity planning and management, and the day-to-day challenges in managing data center operations. The moderator will guide the discussion with the use of PowerPoint slides and handouts; however, the real star of this session will be you, the end user! Bring your appetites, but more importantly, be ready to engage your peers in an exciting interactive discussion on the latest challenges of our industry. Don’t forget those business cards as this will be a great opportunity to meet your peers in the industry!

David Schirmacher (bio)
7x24 Exchange International

1:30 P.M. - 2:30 P.M.
The Data Center Industry’s Paradigm Shift

The data center industry is undergoing a decisive evolution. The constructive evolution of the industry can warrant national security, render people safer, offer resilience and bring prosperity to all professionals and stakeholders of this great industry. For this industry to emerge successfully, avoiding the profit-driven influence of vendors is an essential and important necessary undertaking. Furthermore, capturing a holistic approach to information and application ecosystem design, operation, and ownership is the key paradigm shift this industry requires to step up to the modern era’s digital transformation environment.

Mehdi Paryavi (bio)
International Data Center Authority (IDCA) and
TechXact Group Corporation

Steve Hambruch (bio)
Chairman of the Technical Standards Committee
International Data Center Authority (IDCA) and
VP of Global Technical Operations
TechXact Group Corporation

2:30 P.M. - 3:00 P.M.
7x24 Exchange Traditional Create Your Own Sundae Break

3:00 P.M. 4:00 P.M.
Risk Management for Data Center Capital Projects

A new data center involves a multitude of internal stakeholders, vendors, subcontractors, and over 50 different construction disciplines are involved in the construction project. The complexity created by this inherently human effort creates a systemic risk that must be managed. After reaching over 1000 certifications, Uptime Institute examines failure points and success factors in capital projects during the design, construction, and transition to operations of the project lifecycle.

Keith Klesner (bio)
SVP, North America
Uptime Institute

4:05 P.M. - 5:00 P.M.
Concurrent Breakout Sessions

Breakout A:
Silicon Carbide Replaces Silicon in UPS Modules for Higher Efficiency and Smaller Footprint

Decades ago, in the effort to better control electric current, silicon-based semiconductors replaced vacuum tubes. Today, we are witnessing the substitution of Silicon Carbide (SiC) for Silicon (Si). Silicon Carbide based Metal-Oxide-Semiconductor Field-Effect Transistors (MOSFETs) are replacing Silicon based Insulated-Gate Bipolar Transistors (IGBTs). Learn how semiconductors work and why SiC makes static UPS modules smaller, lighter, more efficient and more reliable. This presentation demonstrations how SiC effects the control of electrons that produce the flow of mission critical electricity.

Anthony Pinkey (bio)
Business Development Manager
Mitsubishi Electric

Mike Ruhe (bio)
Project Application Engineer
Mitsubishi Electric

Breakout B:
Achieve Sustainability and Certified Cooling Performance through New Technologies and a Proven, Independent Certification Program (AHRI Datacom 1360)

Organizations around the world are mandating sustainability and changing the way they do business by adopting technologies and processes for energy and water efficiency, green energy alternatives to using fossil fuels and lower carbon footprint designs. Thermal management innovations are playing an increasingly important role in achieving these goals. As the world becomes more digitally connected, data centers are at the forefront in the efforts to improve sustainability by consuming less energy, water and real estate. Go-green initiatives for data centers, while demonstrating the social value of sustainability, are also adding business value by improving long-term operating efficiency and reliability.

John Peter Valiulis (bio)
VP of Marketing

Breakout C:
Doing it the Right Way: A Site Acquisition and Development Case Study

Demand for data center space is at an all-time high, but what do you do when there is no space available in the market where you need to be? In this joint presentation, speakers will present a case study documenting the myriad of tasks that characterize a site development project and how municipalities and data center developers can work together to streamline the processes for development requirements like permitting and approvals to deliver a data center in just six months. Included in this presentation will be discussions on the elements of successful site acquisition, identifying and addressing key municipal “hot issues” and navigating municipal structures to achieve your most aggressive schedule requirements.

Daniel Bowman (bio)
Executive Director / CEO
City of Allen Economic Development Corp.

Chris Curtis (bio)
SVP of Development
Compass Datacenters

5:00 P.M. – 6:00 P.M.
7x24 Exchange Women in Mission Critical Operations (WiMCO) Networking Event

As the leading knowledge exchange in the mission critical space, 7x24 Exchange recognized the importance of increasing the engagement and participation of women in the industry which led to the development of WiMCO. The committee focuses on recruiting women into the organization, supporting WiMCO initiatives at a Chapter level and providing leadership opportunities through the community. Join us for an interactive networking session and engage with your peers in the industry.

Juli Ierulli (bio)
Marketing Communications Manager, Large Power Systems – Industry Solutions
Caterpillar, and
Director – Marketing, Vendor Representative
7x24 Exchange International

7:00 A.M. - 8:30 A.M.
Breakfast & Registration

8:30 A.M. - 9:00 A.M.
Opening Remarks

Bob Cassiliano will review day one highlights, recognize the conference Corporate Leadership Program sponsors and give a 7x24 Exchange update.

9:00 A.M. - 10:00 A.M.
Keynote: The Future of the Enterprise Data Center

Fortune 500 Enterprise CIOs and CFOs have never had more choices to plan their IT Data Center strategy. As recently as five years ago, more than half would choose to build and own a stand-alone facility on a selected site via an RFP process for design-build or design-bid-build, where construction managers, owner’s reps, architects/engineers, and commissioning agents would have been their target partners. In 2017, their strategy choices have expanded to include build-to-suit, build-own-operate, pre-fabricated modular, private cloud, hybrid cloud, and wholesale colocation. CIOs/CFOs now go to the marketplace to compete their IT Needs and let differently led teams form to meet their challenge across a wide geography. This presentation will focus on how and why the industry evolved to its present state and the relative costs, merits, pitfalls, and prospects for these and the next wave of data center solutions. Also examined, will be how the various consultants, manufacturers, and vendors in the data center eco-system will sell their products and services in this evolving marketplace.

James Coe, PE, RCDD (bio)
Senior Principal, Director of Critical Facilities
Syska Hennessy Group

10:00 A.M. 10:30 A.M.
Refreshment Break

10:30 A.M. - 11:30 A.M.
Hey, There’s a Data Center in Here!

While there continues to be an emphasis on cloud computing and the projected impact it has not only on the data center facilities marketplace, but also on traditional business models, many organizations are taking a hybrid approach to their compute portfolio. This approach understands the value of providing optional, integrated, and complimentary solutions to their constituents. The session will take attendees through the decade-long evolution of the University of Pennsylvania’s data center plans, approach to data center commodity services, and the challenges to support a diverse spectrum of compute requirements with a data center situated on a former industrial site, operating in the nexus of demolition and construction activity. This case study will review the challenges of sustaining availability in a production data center in the midst of construction activities.

Donna M. Jacobs, MBA (bio)
IT Sr. Director
University of Pennsylvania

Charles B. Kensky, PE, LEED AP, CEA (bio)
Executive Vice President
Bala Consulting Engineers, Inc.

11:30 A.M. - 12:30 P.M.
Mission Critical Safety Consortium & The Technical Standards

This presentation will provide an overview of the Mission Critical Safety Consortium created specifically to address safety in data center construction and operations while also strengthening and promoting safety standards and best practices through the collaboration of industry leaders. The Technical Standards & Training Sub-Committee will deliver a panel discussion centered around our mission of developing a set of recommended prequalification and scope specific training standards to control the hazards associated with data center construction and commissioning. This session will deliver matrices identifying best practices for incorporation into contract language with regard to data center construction.

Introduced by:
Marc Hutson
JE Dunn Construction

Gregory Botteon (bio)
Vice President Mission Critical / Mechanical-Electrical Services
The Whiting-Turner Contracting Company

Jeff Hicks (bio)
East Region Safety Director
JE Dunn Construction

John V. Kovalan, CSP (bio)
LP Management Services

Ray Sanchez (bio)
Corp Safety Manager
Allison-Smith Corporation LLC

Anita Tarab (bio)
Director of Environment, Health, Safety and Sustainability

12:30 P.M. - 2:00 P.M.
Lunch and Networking

2:00 P.M. - 3:00 PM
Water Awakening: Water Management for Data Center Reliability

Data centers rely on water to consistently deliver the mass amounts of data the world relies on. With demand for water expected to outpace supply by 40% by 2030, it is essential for data centers to adopt smart water management practices to maintain reliable and resilient performance and meet growing demand. Leading technology companies understand the value of water to their business and are taking proactive actions to reduce water-related risks. Data center sustainability leaders from hyper-scale data center companies will discuss how they are rethinking operations and activating aggressive water strategies to optimize operations, reduce costs and enable growth.

Jim Hanna (bio)
Director of Data Center Sustainability

Jonathan S. Radtke (bio)
Water Sustainability Program Director
Coca-Cola North America

Emilio Tenuta (bio)
Vice President, Corporate Sustainability

3:00 P.M. - 3:30 P.M.
Refreshment Break

3:30 P.M. - 4:30 P.M.
Concurrent Breakout Sessions

Breakout A:
Unsinkable, Fast Data Centers: SUBSAFE in Mission Critical

After a pipe system failure resulted in the loss of the USS Thresher in 1963, the SUBSAFE program was developed. It is the definitive standard for design and operation of the highest level of mission critical pipe solutions. Data centers seek similar levels of reliability, but the industry also adds requirements of concurrently maintainable, scalable and adaptable, as well as a concern for environmental impact. In this discussion, we will compare grooved coupling technologies and weld/flange technologies in context of both the “three pillars” that define reliability and the requirements that challenge a data center design and business model.

Don Mitchell (bio)
Data Center Division Manager

Larry Thau (bio)
Chief Technology Officer

Breakout B:
Virtualization of Power for Data Center and Telecom Environments

This presentation explores a vision for virtualizing power in the data center environment. This new concept, unique in the industry, offers the missing link to respond to the many contradictory challenges the industry will be facing in managing power. The concept of a rack mounted powercell sized for average loads, allowing peak shaving, and microgrid utilization will be explained. The combination of renewable power sources and grid connections enables cost savings while increasing the resilience of the overall infrastructure. The uninterruptible power array operates like a decentralized double conversion UPS with all the advantages of centralized architecture.

Bill Mattas (bio)
National Account Director
CE+T Power

Breakout C:
Stopping Fire Sprinklers from Ruining Your Data Center

Internal pipe corrosion is ruining hundreds of pre-action sprinkler systems in data centers each year. The symptoms of damage are water leaks, reduced water flow, or even the possibility of failure during a fire – none of which are good! There are solutions available that will extend the life of a system, but when do you use them, and how do you know they are working? This session will present a clear program for investigating and repairing ongoing operations for problem-free installation. The program presented was engineered through experience with multiple problem systems in live mission critical and telecom environments.

Lee Kaiser (bio)
VP of Engineering
Orr Protection Systems

6:30PM - 10:30PM
Sponsored Event
An Evening at Universal Orlando ResortTM

Get ready to enjoy yourself at Universal CityWalkTM. Take a trip to New Orleans at Pat O’Brien’s®, explore the home of the king of reggae at Bob Marley–A Tribute to FreedomSM, take the stage at CityWalk’s Rising StarTM nightclub and that’s just the beginning.

Afterward, 7x24 Exchange International will be escorted to a private event in Sound Stage #33 in the heart of Universal Studios FloridaTM! Explore the incredible New York street sets and the massive soundstages of Production Central. You’ll have express access to exciting attractions like the thrilling TRANSFORMERSTM: The Ride-3D, Despicable Me Minion MayhemTM, Revenge of the MummyTM, the Hollywood Rip Ride RockitTM coaster, and more.

It’s an entire evening of movie-making excitement-and it’s all yours!

Special thanks to the partners that made this event possible:

ABB, Brookfield Global Integrated Solutions, Caterpillar, Clune Construction Company, ComRent, Cummins, Data Aire, EnerSys, Fibrebond, Florida Power & Light, Generac Industrial Power, JLJ & Associates, MTU Onsite Energy, PDI, Powering America (NECA/IBEW), PowerSecure, S&C Electric Company, Schneider Electric, Siemens Industry, Inc., Sika Sarnafil, Starline/UEC, Stulz Air Technology Systems, Sunbelt Rentals, Inc., Sunbird Software, Inc., Syska Hennessy Group, Thomson Power Systems, The Whiting-Turner Contracting Company, WSP | Parsons Brinckerhoff, Victaulic

Pat O’Brien’s®, Hurricane Glass logo®, Have Fun!® and Iron Grill Design® Pat O’Brien’s Bar, Inc. © 2017 Pat O’Brien’s Bar, Inc. All rights reserved. TRANSFORMERS and its logo and all related characters are trademarks of Hasbro and are used with permission. © 2017 Hasbro. All Rights Reserved. © 2017 DreamWorks LLC and Paramount Pictures Corporation. All Rights Reserved. Shrek 4-D © 2017 DreamWorks Animation L.L.C. All Rights Reserved. Universal elements and all related indicia TM & © 2017 Universal Studios. All rights reserved.

8:30 A.M. - 8:45 A.M.
Opening Remarks

Bob Cassiliano will review highlights from day two and address housekeeping items of interest.

8:45 A.M. - 9:45 A.M.
Keynote: Public vs. Private: Managing Compute Infrastructure in a Changing World

Session attendees will gain insight on how partnering with a leading DCIM solution provider, Nlyte, VMware effectively onboarded 20+ sites of varying sizes and complexity without increasing its core DCIM project team size. VMware’s operations team faced the challenge of managing an enterprise data center infrastructure with 3,500 cabinets, 70,000 devices, servicing 350 unique tenants and over 4,500 user-accounts. VMware needed to enable operational and data consistency across diverse regional business units, establish DCIM onboarding plans, map assets, and drive continuous operational improvements via automation, metrics reporting, workflows, and systems integration.

Mark Gaydos (bio)
Nlyte Software

9:45 A.M. - 10:15 A.M.
Refreshment Break

10:15 A.M. - 11:15 A.M.
Embracing Change

This presentation is a case study focused on KAIZEN – “Change for the Better” at two enterprise data centers owned by a large insurance company and operated by NGKF. The two legacy data centers had adequate power and cooling capacity but were unable to support higher density IT deployments. Following a brief study, the team embarked upon a multi-year master plan to reconfigure and optimize the infrastructure and operational methodology. The team’s foresight and willingness to embrace change are key factors in the ongoing success of this program. The implementation is currently in its fifth year and has proven itself over the test of time.

David Doherty (bio)
Senior Facilities Manager Data Center Operations
Newmark Grubb Knight Frank

Marc Figelman, RA, NCARB, LEEP AP BD+C (bio)
Director – Project Management
SIGMA7 Design Group

Robert Rouleau, AIA (bio)
Managing Principal
SIGMA7 Design Group

11:15 A.M. - 12:15 P.M.
Combating Insider Threats with a New Layer of Security

Insider threats have become a greater concern as our data centers increase in value requiring a change in our security strategy with a new layer of security inside the white space. Data centers have seen an increase in size as well as the number of people who have access. This evolution of our data centers requires the security to evolve as well with a new layer at the enclosure level. This presentation examines the data center enclosure thoroughly as a true layer of security from access control and vulnerabilities, all while maintaining traditional functionality.

Jason Hallenbeck (bio)
Senior Engineer
BAE Systems

12:15 P.M.
Conference Adjourns

Conference Keynote

Conference Partners

Justification Toolkit

Convince your manager that you need to be at the 7x24 Exchange 2017 Spring Conference