Monday, October 25, 2021
8:30 AM – 9:30 AM

Conference Keynote
Bigger Than Oil: Why Data’s Impact on Society is Still Misunderstood and Still in its Early Days (session)

From the center of the tech-driven transformation of business since its onset, John Battelle shares groundbreaking insights on prospering in today’s high-stakes business environment and the “information-first” age.

Part futurist, part business/cultural anthropologist, John is the authority when it comes to forecasting what’s next in business and technology, from market fluctuations and cryptocurrency to the impact of blockchain and artificial intelligence. The founder of The Industry Standard and one of the original editors of Wired, his deep experience provides a unique perspective on the past, present and future of business, as well as the world’s pivotal transformation into the new era of digital disruption and innovation—the most significant business revolution since the Industrial Revolution. Today, John’s sixth successful startup, NewCo, brings to the forefront the new breed of mission-driven, high-growth companies that are changing the face of our economy, the workplace and the future in a world reshaped by technology.

Long admired for his prescient outlook on all facets of business, John’s adept analysis of search technology in his international best-seller, The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture reads like a playbook of the subsequent decade’s progress.

An original disruptor, John spotlights the companies and paradigms revolutionizing business and redefining traditional markets. He leaves audiences with illuminating takeaways on our rapidly evolving business landscape and indispensable strategies for understanding and acclimating to the NewCo revolution.